Discover your customers’ priorities quickly and easily.

Communicate the key digital business outcomes that are relevant and important to your customers.

Ensure that all your customer-facing teams fully understand your customers’ business priorities.

Position the business value of your solutions in your customer’s language.

Introducing Outcome Chains

DISCOVER YOUR CUSTOMERS’ PRIORITIES QUICKLY AND EASILY

Your customer facing teams need to understand what matters most to the individual stakeholders with whom they are engaging. Rather than going in with a blank piece of paper, an Outcome Chain provides suggestions for your people to use that will create a positive and engaging dialogue.

COMMUNICATE THE KEY DIGIAL BUSINESS OUTCOMES THAT ARE RELEVANT AND IMPORTANT TO YOUR CUSTOMERS

Talking in your customer’s language is key for your sellers and CSMs for them to have credibility and to build confidence. Using a proven framework, an Outcome Chain captures your companies best “outcome stories” based on the vertical industries and personas that your people are targeting.

ENSURE THAT ALL YOUR CUSTOMER-FACING TEAMS FULLY UNDERSTAND YOUR CUSTOMERS’ BUSINESS PRIORITIES

The best way to understand what matters to your customers is to engage them in a dialogue in which you come with an opinion based on what you’ve seen other similar companies do. By coming to the conversation with these insights in the Outcome Chains framework you can easily capture priorities both at an individual and corporate level.

IMAGINE A WORLD WHERE YOUR SALESPEOPLE GATHER ALL THIS INFORMATION DURING THEIR DISCOVERY WITH CUSTOMERS AND THEN MAKE IT AVAILABLE TO YOUR SERVICES & SUCCESS TEAMS

This is the structure of an Outcome Chain. Your salespeople use this as the framework for their dialogue. Having captured the customer’s priorities, they can easily share the outputs of the conversation with internal colleagues and even with the customer. This encourages a culture of collaboration and removes the need for duplicated discovery.

Elevate your approach to sales with Outcome Chains.

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Higher Win Rates

Companies report a higher win rate when using Outcome based selling than RFP based selling.

Increase in Deal Size

Our clients have reported a staggering increase in average deal size as a result of broadening scope.

We are helping transform sales across a wide range of tech companies.

Schedule a demo today