Outcome Chains (OCs) are business storyboards that make it easy to talk in the language of your customer.
Each Outcome Chain (OC) is a customizable storyboard that helps buyers and sellers visualize how technology products and services can lead to business outcomes that are industry and company specific.
Easy to Build
Easy to Present
Easy to Customize
Product and industry marketing teams use OCs to:
Sales teams and field SMEs can use OCs to:
Customers can use OCs to:
Why use Outcome Chains?
DEAL WIN RATES UP TO 4X HIGHER. SELL OVER THE COMPETITION’S HEAD.
SELL SUCCESSFULLY TO SENIOR EXECUTIVES ON BOTH THE BUSINESS AND IT SIDES.
ENABLE VERTICAL MARKET SELLING BY YOUR FIELD SALES TEAM.
ACCELERATE NEW OFFER SALES COMPETENCY ACROSS YOUR ENTIRE GO-TO-MARKET ECOSYSTEM.
Most companies prefer a little help to build their first Outcome Chains. Our experts will come on site and engage your experts for 1-2 days in a systematic process for learning the product and building their OCs. They will leave you with a set of OCs that will form the basis of future OC templates.
PREMIUM CUSTOMER SUCCESS SERVICES
Getting your sales and services team to adopt new tools is never easy. Our Premium Customer Success Managers follow a proven best practices model that helps lead your organization through the build, roll out, optimization and on-going governance.
Our Professional Services team can help you do everything from integrate with your CRM to build and your Outcome Chains. Our technical expertise helps your Outcome Chains work seamlessly with key applications. Our OC Gurus can create a dynamic library of OC templates for your team.
DOES YOUR TEAM NEED SALES TRAINING ON OUTCOME-BASED SELLING?
We maintain a network of outstanding sales training and consulting partners who can train your sales team on how to successfully sell using business outcomes. We all know that outcomes is what business buyers want to invest in. They value suppliers who can link products and services to business value and are willing to put new budget on the table when that happens effectively. However selling outcomes is different than selling on features and price. The Outcome Chains partner network can get your entire sales team ready to roll.