Best Practice: Filters
Filters unify different ideas and major concepts captured within the OC to construct a coherent and easy-to-follow path for OC viewers.
The OC builder can create and define connections to run across the topics in the OC as a way to organize relationships.
Common relationships to be explained through Filters:
- Area of interest for different audience persona (i.e. highlight topics that are of interest to the technical buyers vs. business buyers)
- Major value proposition of your products & services (i.e. highlight topics that strength your business case)
- Cause-and-effect relationship between topics impacting the ultimate business outcomes
- Common objections from the buyer
- Seller’s competitive advantages to highlight
As a best practice, consider creating filters to address 80% of frequently asked questions asked by potential customers. It’s unnecessary to create a Filter for every topic on the OC to account for all the literal cause-and-effect relationships.
For consistency in the filter naming convention, Admin and Pro license users are encouraged to pre-define common Filter names other team members can reuse and reference.